The Hollow Promise of Cannabis Social Equity Equity was promised. What we got was roleplay. Predatory partnerships, PR stunts, and broken funding pipelines turned cannabis social equity into a costume—worn for licenses, discarded for profit.
The Myth of Mainstreaming: Why Corporate Cannabis Got It Wrong Cannabis didn’t need a corporate makeover to be accepted, it was already mainstreamed by legacy operators and activists. The market didn’t reject cannabis. It rejected the lie that culture was the problem.