The Hollow Promise of Cannabis Social Equity Equity was promised. What we got was roleplay. Predatory partnerships, PR stunts, and broken funding pipelines turned cannabis social equity into a costume—worn for licenses, discarded for profit.
Multi-State Operators (MSOs): How to Overpromise, Overextend, and Underdeliver at Scale MSOs promised to professionalize cannabis—what they delivered was hype, debt, and mediocrity at scale. This isn’t a new industry, it’s a rerun. Same greed, new costume. Different plant, same scam.